BMW today announced its intentions to produce (and more importantly sell) more than 100,000 units of its fourth-generation M3 high-performance car.

“With every new model, we want to offer a better product and sell more,” said Carsten Pries, product manager of BMW’s M division, at the car’s launch in Marbella, Spain.

The first-generation M3 sold 18,000 units 72,000 units of the second-generation M3 between 1992 and 1999 and more than 90,000 units of the third-generation.

The fourth-generation M3 goes on sale starting in September with prices beginning at£50k. The car is powered by a new, 4.0-liter V-8 engine delivering 420hp.

Pries said the new M3 is 17 percent more powerful than its predecessor, but it weighs 7 percent less. A brake energy-regeneration system also lowers fuel consumption by 8 percent.

Its customized parts include an aluminum hood, carbon fiber reinforced plastic roof and aluminum suspension.

[Source: Autonews]